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A Speculative Circular

Economy Innovation

ABOUT LELENÜT

LELENÜT IS A SMALL SCALE FOOD STALL AT QUEEN VICTORIA MARKET THAT SELLS COCONUT-THEMED DRINKS AND FRESH COCONUT.

LELENÜT is founded by Dawei with help from his friends in July 2022, and officially entered in Queen Victoria Market on 7th January 2023. Its concept is to create a coconut specialty food stall. 

 

LELENÜT is dedicated to create a "No Rushing" and "Love the Planet" culture to each customers by building a beachside/camping environment at the heart of Melbourne, playing chilling musics 'remixed' with the hawking from fruit & veggie traders, and by pursuing zero plastic creation.

The vision of LELENÜT is to become a Melbourne based world wide coconut specialty that promotes high quality and sustainable lifestyles, bring the smiling face to everyone and our planet just like the Ü in the branding design.

ABOUT The

project

THE PROJECT IS AIMED TO DISCOVER AN INNOVATIVE CIRCULAR ECONOMY SOLUTION THAT BASED ON A REAL-LIFE SMALL BUSINESS IN A SPECULATIVE SCENARIO.

After 6 months of operation of LELENÜT, I started to research and critically think about the coconut wastes that I throw into the food waste bins, and I found out that coconut waste is a future sustainable problem. However, it has the potential to be fully recycled and turned into something valuable and innovative to the business. Being inspired by some brewering factory shops that have fancy brewing equipment at the back of the front bar top. I started imagining a future flagship store of LELENÜT that has a visible factory setup at the back of the shop. Through a transparent wall, customers are able to see how the wastes are transferred into 3D filament, and be turned into an aesthetic and customisable product. The purpose of this project are to firstly validate my concept of my imagining flagship store, and secondly to explore the possibilities for any small food business that can creatively transform their waste into more valuable and sustainable products. The ultimate vision is: With one and one small circular economy being transferred, our society is going to form a big circular economy system that can not only generate extra values but also release the stress from our mother planet to digest the wastes from our businesses. For more details, please go to Home page and click each outcome to view.

ABOUT ME

DAWEI CAO IS AN INDUSTRIAL DESIGNER / MECHANICAL ENGINEER

BASED IN MELBOURNE

Dawei focuses on leveraging design thinking methodologies and advanced engineering techniques to address real-world challenges. He believes in the power of design to improve people's lives, enhance user experiences, and contribute to a more sustainable future.

With strong interdisciplinary skills, a keen eye for detail and a deep understanding of manufacturing processes, Dawei is passionate about blending creativity and technical expertise to create innovative and sustainable solutions, he strives to create designs that are not only aesthetically pleasing but also functional and manufacturable. 

Dawei's favourite quote: "If you don't make stuff, there is no stuff."- Elon Mask

© 2023 by DAWEI CAO. Created on Editor X.

Melbourne, VIC, Australia

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